State Farm: Moving
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The spot touches on the life moment of moving while introducing the idea that State Farm helps people focus their emotions to reach their goals. The campaign also includes digital banners and Social (Facebook/Instagram/Twitter) employing specific characters from the film to give fans the support they need to understand and approach any situation with confidence at key life stages. Pre-rolls ads continue to draw an emotional connection with customers seeking more information within preordained sectors. (https://www.youtube.com/watch?v=u7T0sM-JIhI, https://www.youtube.com/watch?v=4zMt20M0J7I)
Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: John Maxham
Group Creative Directors: Barry Burdiak, John Hayes
Copywriter: Madison Jackson
Art Director: Danae Belanger
Creative Director (Online Videos): Mike Schif
Copywriter (Online Videos)
Art Director (Online Videos): Jimmy Zimmerman
Director: Ross Stevenson
Producer: Nicole Grindle
Producer: Shannon Nicosia
Editor: Bradley Furnish
Production Supervisor: John Rito
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