Jun
22
Barbarian's Cannes Social Experiment: Cold-Calling With a Brick Phone
Posted in: Uncategorized
Social media just got reaaal 90s with #coldcallcannes, a week-long Barbarian Group experiment.
The agency handed out more than 80 phones with five numbers from other brick phones stored on each at the Cannes Lions International Festival of Creativity. Ad Age is testing one out.
Thus far, our phone has gotten calls from or proactively cold-called: an anonymous person with a British accent, a Vox Media person inviting us to a party, Contagious’ Nick Parish and a French person who spoke no English.
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