Endless Bummer? TV Ratings Slump Continues
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On the heels of a May that saw a double-digit decline in broadcast ratings, the summer season is getting off to a similarly draggy start.
According to Nielsen C3 ratings for the final month of the 2014-15 season, deliveries of adults 18-49 fell 11% in broadcast prime, while cable demos were off 7%. This in turn appears to have had a chilling effect on the early summer ratings, as just about every returning network series has lost ground when compared to the year-ago period.
Through Thursday, June 18, returning tent poles are down 20% in live-same-day demo ratings. Even the current highest-rated summer show, NBC’s “America’s Got Talent,” has slipped when compared to a year ago; through the first four episodes, the competition series is down 14% to a 2.4 in the demo.
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