Jun
16
Verizon Taps R/GA, Retains AKQA For Bulk of Digital Work
Posted in: Uncategorized
Verizon has wrapped up its digital agency review, handing a bulk of its business to R/GA and retaining incumbent AKQA.
It’s unclear what this move means for the company’s existing agencies that support digital, including McGarryBowen, SapientNitro and Moxie.
For R/GA, it’s a return to an account that’s much changed. The IPG-owned shop worked on the business a few years ago, when Verizon Wireless was jointly owned by Vodafone. In 2012, Verizon held a digital agency review, selecting WPP’s AKQA over incumbent R/GA.
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