Hasta La Creative!

One might be inclined to think that the sole intent of Apple’s World Wide Developer Conference last week was to wreak technological genocide. This month alone, Apple introduced new products and features that supposedly will kill Flipboard, Spotify, Pandora, SoundCloud, Tidal (as if it weren’t self-destructing), Google Maps and other transit apps, Google Now, Google search, Android, Android Auto, PayPal, physical loyalty cards and their related digital apps, Microsoft’s Surface, and more.

Based on the coverage, one might expect tumbleweeds to soon roll through Silicon Valley and cause property values to plummet back to bargain-basement 2013 levels. Entrepreneurs will apply en masse to business school, law school, or — could it be so bad? — medical school. All those 22-year-old startup founders’ parents will be signing up for Snapchat just to tell their kids, “I told you so.”

Yet how come there’s so little focus on the real story of Apple’s annual WWDC? Or the real story from Google’s similar developer conference (Google I/0) that took place the week before? This isn’t a story about what such companies taketh away, but what they giveth. It’s not a story about death, but renewal.

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