McDonald's: Go Blackhawks


Outdoor
McDonald’s

Hockey players grow a beard for good luck during the playoffs. McDonald’s used their trademarked smile to grow one of their own to support their hometown team – The Chicago Blackhawks.

 

Advertising Agency:Cossette, Chicago, USA
Executive Creative Director:Chuck Rachford
Art Directors:Stacy Randolph, Claudio Venturini
Copywriters:Casey Stern, Jeff Oswald
Producer:Cary Potterfield
Account Executive:Ashley Goodson

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