Hasta La Creative!

Integrated
Epiphone/Gibson

Prove your skills. Beat Shazam. Get the legendary guitar.

BRIEF: Epiphone by Gibson is a leading manufacturer of premium guitars, famously known for the Les Paul model – played by legends like Slash or John Lennon. Such premium guitars are a major investment. To keep up demand for their annual new product launches in a heavily competitive market, Epiphone has to create the biggest buzz. Our task: Convince professional guitar players that they absolutely need the 2015 Les Paul signature edition designed by Björn Gelotte, guitarist of the legendary metal band “In Flames”.

IDEA: We took the all guitar players by their professional pride, posing the question: Do you deserve a Les Paul? To prove their skills, they had to play a difficult solo, written by Björn Gelotte himself. The precision of their performance was measured by using Shazam like never before: As a musical judge. Only if they played well enough, Shazam would recognise the solo and reveal the website with the chance to preorder or even win the new Les Paul.

Advertising Agency:Serviceplan, Munich, Germany
CCO:Alexander Schill
Ecd:Matthias Harbeck, Hans-Peter Sporer
CD:Franz Röppischer, Lorenz Langgartner
Copy:Florian Daldrup
Art:Shari Bremer, Nicolas Klein
Account:Juliane Weber
Illustration:Frank Gräfe, Eat, Sleep & Design
Programming:Philipp Schmidt
Agency Producer:Stephon Karolus
Music:Björn Gelotte, Felix Hofer, Felix Duczek, Julius Conrad, Tom Batoy, Demuda Klaudweet
Media Planning:Lukas Pachoinig
Shazam:Jonathan Davies, Hollie Parlour
Licensing:Jan Kubran, Marcus Gums
Synch:Jan Kubran, Marcus Gums