In India, an Ad About a Lesbian Couple Is Going Viral
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In India, an ad depicting a lesbian couple is going viral. And it might be the country’s first ad featuring lesbians (or maybe the second — some commenters online pointed out that a cheeky Indian ad from a fashion brand in 2013 showed two women getting out of a closet together and putting their clothes back on.)
The new spot by Ogilvy & Mather, for an apparel line called Anouk, shows two women getting ready for dinner and sharing a kiss. That’s pretty bold for India, which in 2013 reinstated an old law banning gay sex.
The ad is part of a campaign called “Bold Is Beautiful” other spots in the series depict a single mom and a woman getting rid of a creepy guy in a bar. Anouk is a brand from app-based shopping platform Myntra, which is owned by e-commerce giant FlipKart.
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