Hasta La Creative!

Global ad spending will be up an average 4.2% next year and the average ad-to-sales ratio (ad dollars spent as a percent of total revenue) will be an estimated 2.0%, according to the 39th annual “Advertising Ratios and Budgets” report, released June 10 by research company Schonfeld & Associates.

The report forecasts ad spending and ad-to-sales ratios for more than 5,000 individual companies in over 320 industry segments.

“It’s fairly modest growth,” said Carol Greenhut, president of Schonfeld & Associates and author of the report. “We’re seeing a little more growth every year, and we are returning to spending levels seen before the recession. The industry is shifting from traditional media to internet spending. There’s a lot of spending going on, but not in the same places.”

Continue reading at AdAge.com