Hasta La Creative!

The days of desktop advertising powered by Adobe Flash are coming to an end, and agencies that don’t start adapting now will soon find themselves left behind.

Currently, the Flash plugin needs to be enabled in order for people to view virtually all of the dynamic, rich-media ads running on desktop devices, but we are very quickly headed toward a future where consumers will need to jump through hoops to view any Flash ads at all.

Many users already need to opt in to see Flash on their desktops. Browsers like Mozilla’s Firefox and Apple’s Safari have taken steps to make it even harder for users to see these banner ads.

Continue reading at AdAge.com