Hasta La Creative!

Nike has won an eight-year deal to make uniforms for the National Basketball Association, taking over for Adidas after that company’s contract runs out in 2017.

Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday. The company, which has been a marketing partner of the sports league since 1992, also will make apparel for the WNBA and NBA’s development league.

“Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products,” NBA Commissioner Adam Silver said in the statement.

Continue reading at AdAge.com