Pepsi Vet Frank Cooper Says He'll Bring Marketing Discipline to BuzzFeed
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BuzzFeed wrapped up a months-long search for its first chief marketing officer last week, when it hired Pepsi marketing veteran Frank Cooper to serve as both CMO and chief creative officer.
The hiring of Mr. Cooper is the latest waystation on BuzzFeed’s journey from list-producing website to a media company that employs about a thousand people worldwide, generates north of $100 million in revenue (almost all of it from producing and content distribution for brands), boasts a growing newsroom and occupries a four-acre video-production facility in Los Angeles. Along the way, BuzzFeed has taken on nearly $100 million in venture capital.
A couple weeks ago BuzzFeed CEO Jonah Peretti suggested the site could one day seek an initial public offering, although he didn’t provide a timeline. (BuzzFeed President Greg Coleman told Ad Age the company is not currently planning for an IPO.)
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