Crystal Pepsi Is Poised for a Comeback
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Crystal Pepsi appears headed for a comeback, that much is clear. But details on when and how the 1990s-era cola will return remain murky.
The clear cola was first introduced in 1992 but lasted only a few years. Despite its short lifespan, the drink apparently gained a loyal following of consumers who have lobbied PepsiCo to bring it back.
On Tuesday, the cola giant sent its strongest signal yet that Crystal might soon be available again by responding to one of its biggest fans, competitive eating star Kevin Strahle. Mr. Strahle, who goes by the name L.A. Beast on Twitter, tweeted an image of a message he said he received from Pepsi that stated: “We definitely hear you and all your followers and we think you’ll all be happy with what’s in store.”
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