Hasta La Creative!

Wieden & Kennedy’s “Help with the Hard Part” campaign for Weight Watchers earned one of the top honors last night at the AICP Awards at New York’s Museum of Modern Art, despite the client and agency parting ways since it aired.

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At the production-focused show, whose winners become part of MOMA’s permanent collection, three of the brand’s ads from W&K, the Super Bowl ad “All You Can Eat,” “My Butt,” and “If You’re Happy,” won for Advertising Excellence/Campaign, one of the night’s Best of Show awards. They were directed by Sam Brown of Imperial Woodpecker , Martin De Thurah of Epoch Films and John Hillcoat of Skunk U.S. respectively.

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