Jun
05
Best Practices: How to Harness the Chaos of Experimentation for Marketing Breakthroughs
Posted in: Uncategorized
As marketers, we are master tinkerers. We tweak this and modify that as we follow our customers in their individual digital journeys. The ad-tech revolution has given us many new tools in our toolbox to delight any hardcore marketer.
Ironically though, as tools got more sophisticated, learning became more obscure — veiled in a faux “big data certainty culture” that leaves little room for the serendipitous learning achieved only through experimentation.
“I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison.
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