Fox Taps JFK, Elvis and Grand Funk Railroad to Hype the U.S. Open
Posted in: UncategorizedFox Sports is teeing up what it is calling the biggest promotional push in the history of golf’s U.S. Open, launching a $15 million multifaceted marketing blitz in advance of the tournament, taking place June 18 through 21.
The promo effort comes as Fox prepares for its inaugural broadcast of golf’s second Grand Slam event, and the initial TV spots balance a reverence for the history of the Open with more than a little of the network’s trademark chutzpah.
One of the three promo spots Fox has in the hopper kicks off with archival footage of President John F. Kennedy playing the links at the Hyannisport Club in August 1963. Decked out in a pair of de rigueur Nantucket Reds and sporting his trademark Wayfarers, JFK the duffer is the very picture of preppy cool. (And for a man wracked by chronic back pain, President Kennedy had a honey of a swing.)
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