Jun
04
The Longer They Shop, The More They Buy
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Consumers are fascinating to watch. When they shop, many of them wholeheartedly believe that they will leave with only the thing they intended to purchase.
The science, though, suggests that the amount of unintended purchases (impulse buying or point-of-sale buying) increases based on the amount of time spent shopping…
Post a Comment