Fitzgerald & Co. Names Matt Woehrmann New CEO (Woehrmann Keeps His Old Job Too)
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Interpublic’s Fitzgerald & Co., part of the McCann Worldgroup, is naming Matt Woehrmann its new CEO.
Mr. Woehrmann, currently exec VP and worldwide account director for Coca-Cola at McCann Worldgroup, will succeed Dave Fitzgerald, who is moving into a chairman role. He’ll partner with Chief Creative Officer Noel Cottrell to run Fitzgerald, which is based in Atlanta, and relocate from New York.
But Mr. Woehrmann will continue as McCann’s top account executive on Coca-Cola, which is also based in Atlanta. As the top exec on McCann’s Coke account, he oversees the agency teams in Atlanta and in 56 markets globally at McCann, Momentum, MRM/McCann and other McCann Worldgroup agencies. Fitzgerald also handles some Coke work, including a holiday ad for Coke brands and Walmart.
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