Jun
04
IIAS (Italian Institute of Frozena Food): Freeze the waste
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Italian Institute of Frozena Food
A FAO Study tells that 1/3 of all food is lost or wasted. Eating more frozen can halve waste in the home, because they last longer, you can use only what you need, and they are less subject to sales promotions. We realised a real ice sculpture for the shooting, with the add of some 3D elements.
Advertising Agency:Havas Worldwide, Milan, Italy
Creative Director:Antonio Campolo, Luigi Fattore
Art Director:Antonio Campolo
Copywriter:Luigi Fattore
Photographer:Kokeshi – Andrea Melcangi
Digital Artist:Michelangelo Rossino
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