Brands Take (Long) Wait-and-See Approach to Mobile Video
Posted in: Uncategorized
Two of the biggest online video services — Google’s YouTube and Facebook — have quickly become primarily mobile video services and expect mobile to be the future of video. But it may take some time before advertisers meet them there.
Still a nascent market, advertisers are expected to up their U.S. mobile video ad budgets by 70% this year to $2.62 billion, according to new estimates from eMarketer. That’s roughly one-third of the $7.77 billion brands are projected to spend this year in the U.S. on digital video ads overall, but only 9% of the money they’ll drop on mobile ads overall.
An optimist might look at those numbers and think that mobile video has a lot of upside. And that person would be right. EMarketer expects mobile video ad spending to total $6.86 billion by 2019 and account for 47% of total digital video ad spending that year.
Post a Comment