Showtime to Introduce Streaming Video Service in July
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After months of assuring investors that an over-the-top service was in the works, CBS Corp. on Wednesday announced it would introduce a broadband-only Showtime offering in early July.
Apple is the first partner to sign on as a distributor of the standalone service, which will cost $10.99 per month and won’t require a cable or satellite TV subscription. (Showtime will offer a free 30-day trial to Apple users who sign on for the new streaming video on demand service before the end of July.) The debut of the service coincides with the July 12 season premieres of the Showtime hits “Masters of Sex” and “Ray Donovan.”
The monthly fee will allow subscribers to access Showtime’s feed via their iPhones, iPads, iPods and Apple TV. Other distribution partners are likely to climb onboard in the coming weeks.
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