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The National Football League signed on with Yahoo! for the first free, global livestream of a game, underscoring the growing shift of premium content to the Internet.

The Oct. 25 game between the Jacksonville Jaguars and Buffalo Bills will be streamed live from London at 9:30 a.m. New York time, the NFL said. While games, including the Super Bowl, are often streamed, this is the first time viewers won’t be charged and it will be available around the world. Terms of the deal weren’t disclosed.

“We see more and more of our fans spend more time on digital platforms,” said Hans Schroeder, an NFL senior VP. “We want to evolve with the landscape.”

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