Yves Saint Laurent Ad Banned in the U.K. for Using Skinny Model


An Yves Saint Laurent ad has been banned by the U.K.’s Advertising Standards Authority for what it calls the irresponsible use of an ultra-thin model.

The grainy black-and-white photograph, which appeared in the U.K. edition of Elle magazine, shows a woman lying on the floor with her hands on her head and her eyes closed. She is wearing a short, plunging black dress, a leather jacket and high wedge heels.

The Advertising Standards Authority received complaints from the public that the model appeared unhealthily thin, according to the self-regulatory body, which is funded by the U.K. ad industry. Yves Saint Laurent told the ASA that it disagreed but failed to provide a detailed defense, created in-house, the ASA said. Elle chose not to comment on the complaint when approached by the ASA, the group added.

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