Classy LeBron James Gets Event-Ready in Beats Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a woman in a Birchbox commercial is chased by makeup salespeople who want to douse her in perfume samples and self-tanner. And a sleepy white dog is filmed with an iPhone 6 in the latest Apple spot.
Meanwhile, LeBron James shows his classy side, dressing in a crisp white shirt and a bespoke suit while Eartha Kitt plays. For a piece of flair, he dons his Beats Solo2 headphones. (The spot instantly shot up to No. 2 in the engagement column, just behind Supercell’s “Ride of the Hog Riders.”)
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