How KFC Is Fighting Rumors of Scary Mutant Chickens in China
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In case you saw any strange rumors circulating on Chinese social media, KFC wants to clarify something: No, it did not bio-engineer chickens with eight legs and six wings.
“If there were such a chicken, KFC would certainly be qualified to apply for a Nobel Prize in biology,” KFC China President Qu Cuirong said in a statement in Chinese.
The brand used a touch of wit and sarcasm as it addressed how it’s tackling rumors shared on Chinese social platform WeChat. But it also got serious. KFC said it had filed lawsuits against three local companies that operated WeChat content accounts it accused of spreading defamatory rumors about the brand, sometimes accompanied by photoshopped images of mutated chickens. (It has debunked similar rumors before.)
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