Jun
01
10 Things You Need to Know Now About Programmatic Buying
Posted in: Uncategorized
The advertising industry is on a march toward automation. Plenty of advertisers today are buying digital ads without speaking to a single human at a media company, and print and TV ads might not be far behind. Automated, or programmatic, buying is growing not only because it makes ad transactions more efficient but because it can make them more effective, as long as the right data is applied.
When surfing the wave of automation, here are 10 things you should know:
The pie is growing (fast).
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