Hasta La Creative!

This year’s women to watch have been behind some of the most intriguing marketing in recent memory — from spooky car washes to the definitive Oscar tweet. But they are also breaking new ground in other ways: Take Cindy Chen, who is leading Mondelez into e-commerce, or Erin Matts, who is unraveling data mysteries for Annalect. Holly Zheng is staking out properties for the burgeoning BlueFocus network. Hulu’s Jenny Wall is bringing big-name entertainment like Stephen King’s “11/22/63” online. And then there’s Allie Kline, whose marketing made AOL so appealing that Verizon is paying $4.4 billion to acquire it.

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