Vistaprint Spotlights Super-Small Businesses


Vistaprint, which provides custom printing and online marketing services for small businesses, is launching a campaign timed to coincide with Small Business Week May 4-8 called “Magnify Micro Business.”

The online campaign profiles more than 1,000 businesses across the U.S. that have fewer than 10 employees.

“Traditionally, we have called [the segment] ‘small business,’ but small business is often defined as companies with less than 100 employees,” said Don LeBlanc, CMO at Vistaprint. “But really, most small businesses have less than 10 employees, and in some cases only one or two employees.”

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