Hasta La Creative!

Most NewFronts presenters are trying to get advertisers to buy ads against their content alone. Not Maker Studios.

While Maker Studios’ NewFronts pitch did include ads against the Disney-owned online video network’s original content, Maker Studios is also looking to extend those buys across all of YouTube, including non-Maker channels, through a program called Select that will use Maker’s audience data to target ads on YouTube.

“We’re offering it as a full media opportunity. It’s a complement to what Google is offering,” said Maker Studios’ head of sales Jason Krebs in an interview. The company is seeking upfront commitments for advertisers to access Select but pricing can vary. “There are no [pricing] ceilings or floors,” he said.

Continue reading at AdAge.com