Hasta La Creative!

In an effort to promote its technology solutions for the enterprise space, Dell is kicking off a new b-to-b campaign called “Future Ready,” created by Y&R New York and VML New York.

The multi-million dollar campaign debuts Wednesday during the PGA World Golf Championships with a 30-second TV spot called “Beat Again,” which shows how technology helps a little girl in need of a heart transplant receive a new organ from a donor.

“For companies to grow and thrive in the future, they need to take advantage of new opportunities for innovation,” said Liz Matthews, exec director-global brand at Dell. “Healthcare is an example of an industry that is on the forefront of innovation. The campaign really brings to life that technology story in a very human way.”

Continue reading at AdAge.com