Hasta La Creative!

Mergers and acquisitions activity in the marketing sector rose 14% in the first quarter of 2015, with 280 deals worth a collective $8.4 billion taking place during the first three months of the year, according to corporate finance advisers Ciesco.

The figures indicate that the fast pace of deal-making last year which was up 24% over 2013 — is on track to continue this year.

WPP and Dentsu were the most-active marketing communications companies, with five deals each, but these established players were matched by newcomer Keda Group, a Chinese conglomerate that has historically focused on infrastructure, real estate and financial services. Keda also made five marketing services acquisitions, all within China.

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