Apr
27
Here's the Next Ad Medium: Bike Lanes
Posted in: Uncategorized
PepsiCo’s Naked Juice is taking its advertising to a marketing road less traveled: bike lanes.
Beginning this month, ads for the brand began appearing along paths at a public park in Dallas and in Ft. Lauderdale, Fla. Negotiations are underway to bring branded bike lanes to Boston and Portland, Ore.
The approach is part of the “everything is media” strategy pushed by the marketer’s media agency, Omnicom Group’s OMD. While marketers have long slapped ads on public trains and buses, no one has targeted bike lanes on this scale, according to OMD.
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