Apr
26
State of the Agency Market: What You Need to Know
Posted in: Uncategorized
Ad-agency employment has reached its highest level since 2001, agency stocks this month scored all-time highs and U.S. ad spending this year is finally in position to pass its prerecession peak. It’s a good time to be in the agency game — at least if you’re connected to digital.
U.S. agency revenue rose 5.4% to a record $43.6 billion in 2014. Growth was driven by digital work, which captured nearly 40% of U.S. agency revenue in 2014.
Revenue and growth rates are based on Ad Age Datacenter’s bottoms-up analysis of more than 1,000 agencies, agency networks and agency companies included in Agency Report 2015.
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