Hasta La Creative!

If you ask any digital marketer today what’s keeping her up at night, chances are she’ll tell you it’s talent — finding the bright, smart people who can make it happen. Of course, some of them are easy to find. We meet them at award shows, see them working on major accounts, or notice them leading efforts at top brands. The problem? Those people aren’t easy to hire.

What most people don’t realize, however, is that great digital talent is often hiding in plain sight. She’s that intern/screenwriter you have chasing down image rights. He’s that store clerk who keeps an awesome fashion blog. Or that production designer who does standup comedy in her spare time. Some people have the skills and mindset that would make them great at what we do, but we miss them because we focus too much on resumes and not enough on our own radar.

Don’t believe me? A few years ago, everyone in our office had a favorite barista at a caf across the street. His name was Alex, and he knew everyone’s name and their usual order. He also had a strange habit. If you missed a day or ordered something different, he’d ask why.

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