Apr
23
Why So Many YouTube Networks Are Hosting Their Own NewFronts Events
Posted in: Uncategorized
Don’t be surprised if a lot of YouTube networks kick off their NewFronts presentations with the Jay-Z song that opens “Allow me to re-introduce myself.”
Commonly called YouTube networks — or multichannel networks (MCNs) in industry parlance — online video companies like Collective Digital Studio, Fullscreen, Machinima, StyleHaul and Whistle Sports have decided to host their own NewFronts presentations for the first time this year as a way to get advertisers up to speed on their businesses.
The first thing you should know: they can no longer be simply categorized as “YouTube networks.”
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