Apr
21
Publicis Groupe Q1 Revenues up 32%, Boosted by Sapient Deal, Exchange Rates
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Publicis Groupe has reported revenues up 32% to $2.24 billion in the first quarter of 2015. Revenues were boosted 16% by the Sapient acquisition and 15% by the positive impact of exchange rates.
The acquisition of digital and tech firm Sapient also helped digital become the company’s main area of focus for the first time, accounting for 50% of revenues, up from 40% in the first quarter of 2014.
Maurice Lvy, chairman and CEO of Publicis Groupe, announced a “90-day plan” to combine and connect Sapient, including sharing talent strategy, implementing operational savings and synergies, and leveraging Sapient’s India-based assets.
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