Apr
15
The CMO's Guide to Over-the-Top TV
Posted in: Uncategorized
What does ‘over-the-top’ even mean?
The term refers to delivering content over the internet instead of through cable pipes or satellite signals. OTT offerings include direct-to-consumer services from individual networks like HBO (HBO Now) and CBS (CBS All Access) that don’t require a pay-TV package, as well as slimmed-down multichannel TV services from the likes of Dish Network (Sling TV) and Sony (PlayStation Vue).
How many people are watching? Who are they?
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