Welcome to the Video Revolution
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If you’re in the old-school TV business, you might feel vaguely comforted by the bottom two bars in the charts below. The obvious takeaway is that, according to Nielsen, the average American is still watching lots and lots of video in the form of traditional TV, broadcast and cable. Roughly five hours of TV per day, in fact, for a total of 149 hours per month — easily still enough for viewers to feel guilty and resolve to get outside more often.
But then consider that in just a year’s time, the average American has cut traditional-TV viewing by more than six hours per month. And then take a quick glance at some of the other pairs of bar charts, and you start to get a sense of what people are increasingly doing instead of watching traditional TV. Like, most notably, watching video on the internet three more hours per month in the final quarter of 2014 than a year earlier.
That’s why this week we took a particular look at the video revolution — to which we welcome you, but has of course been running for a long time.
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