Apr
09
New Technologies Can Help Brands Bring Storymaking to Life
Posted in: UncategorizedThe shift from storytelling to storymaking is well under way.
I first wrote about storymaking in a DigitalNext column last year, describing how marketers can tap into stories people are sharing with each other, as opposed to the broadcast approach of storytelling.
Storymaking isn’t a tactic in its own right, but various technologies can bring it to life. Here are four technologies that are powering storymaking and how brands can use them:
Post a Comment