Apr
09
Subway, TGI Fridays Top the Loyalty Food Chain
Posted in: Uncategorized
Amazon, Kroger and Subway lead the loyalty program rankings in their respective categories, according to a new report from Bond Brand Loyalty.
The loyalty program management firm measured rewards programs of more than 200 consumer brands using more than 24 factors, such as appeal of program offerings and the amount earned per each dollar spent.
In the case of Subway, not only did the sandwich chain garner top place among quick-serve restaurants, but the chain’s “very satisfied” rating for its rewards program rose 31% in 2015 over 2014.
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