Let the Bloodletting Begin — What TV Can Learn from 'Game of Thrones'
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To say that the TV industry is undergoing a massive shift is a ridiculous understatement.
Watching your favorite TV show in a commercial-free binge is now the norm. And Forrester Research’s latest projection? U.S. advertisers’ spending on digital advertising will outstrip spending on TV by 2016. The halcyon days of the TV business are now behind us.
The battle for eyeballs — and advertising dollars — is a drama worthy of “Game of Thrones.” The powerful, entrenched dynasties of TV’s past are fighting desperately to keep what was theirs. It’s an environment where allegiances are always shifting, and the line between friend and enemy is never clearly marked. The future is uncertain, except that the winners will be handsomely rewarded. The losers, on the other hand, don’t fare so well.
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