Apr
08
With Campaign in Masters Tourney, AT&T Puts Money Behind Enterprise Push
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In January, AT&T promised shareholders that its enterprise arm would be its biggest by the year’s end. Now the telecom giant is putting ad money where its mouth is.
During the 2015 PGA Masters golf tournament, on Wednesday, AT&T will air a trio of spots at the center of its new ad campaign, called “Focus on what Matters,” aimed at business clients. Each spot focuses on one of the pillars — security, workplace collaboration and connected devices or the Internet of Things — AT&T is promoting in its enterprise offerings.
BBDO, New York, created the spots. MEC, the WPP-owned media agency of record for the carrier, will handle media buying.
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