Hasta La Creative!

The microsite solicits email addresses from interested candidates, who are then contacted by a recruiter. After some initial screening, roughly 100 people will be selected for the weekend interviews in New York. Three groups of candidates will be interviewed over three weekends in sessions that started in late March.

The Friday happy hours are meant to be relaxing. But that doesn’t mean executives won’t be watching. “Our team will know exactly who is in the room,” Mr. Socquet said. On Saturday, candidates will be asked to respond to case studies sent in advance that are based on actual business problems.

Also, panel interviews will be conducted in which five A-B InBev execs hold discussions with five candidates — all at once. The process is modeled after a program the brewer has used in Brazil to identify candidates for its global management training program. “We tend to be pretty aggressive in those interviews, meaning sometimes we pitch candidates against one another just to see how they stand up in our organization,” Mr. Socquet said. “If you just have these one-on-one interviews, we don’t know how you react in a social setting. And for us that is of such crucial importance.”

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