Hasta La Creative!

Swipe, swipe, Bud Light.

Tinder, the red-hot dating app from media powerhouse IAC, ran its maiden paid ads on Thursday. App users surfing for, um, interlocutors — they swipe right or left, the increasingly popular mobile navigation scheme that Tinder helped explode — will now possibly encouter a mobile video spot for Bud Light’s “Whatever USA” campaign. The two companies are testing various video lengths for the ads.

Anheuser-Busch Inbev is entering the second year of a big digital push for the brand’s splashy marketing stunt. Last summer, it orchestrated a surprise takeover of a town to be christened Whatever, USA, letting consumers compete on social media to win an invitation to a boozy party there. (The winner, Crested Butte, Colo, was not altogether pleased.) Tinder users (of drinking age) can, once they hit the Bud Light spots, move to a landing page and enter to win admission to the brand’s destination this summer.

Continue reading at AdAge.com