Global Mobile Ad Spending Will Climb to $100 Billion in 2016


The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer.

This figure is more than a 400% increase from 2013, and it will likely double to nearly $200 billion between 2016 and 2019, accounting for more than a quarter of all media ad spending worldwide.

Continue reading at AdAge.com

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