'Covers Blasting?' 'Word': Walmart iPhone 6 Ad Knows More Lingo Than You
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walmart touts its Straight Talk wireless plan, a partnership with pre-paid carrier Tracfone, which covers FaceTime chat, music streaming and — OMG — “blasting.” Clorox gets cutesy in a spot for its bleach cleaner. And Victoria’s Secret and Kohl’s promote limited time deals on bags and dresses, respectively.
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