Feb
25
Kids TV Is Pushing Into Content Marketing
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Branded content isn’t just for grown-ups. Kids’ networks are getting into the native advertising game, introducing their own branded content arms during this year’s upfront presentations.
Nickelodeon is formalizing its consumer insights, partnership marketing and multi-media services under the banner Nickelodeon Inside Out Solutions. The group is designed to connect marketers to Nickelodeon’s TV and digital channels, social footprint, consumer products business and on-the-ground marketing experiences.
“We have been hearing from our partners for a while that they want to bring our secret sauce to their campaigns,” said Pam Kaufman, CMO and president of consumer products, Viacom Kids and Family Group, of which Nick is a part.
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