T-Mobile Makes the Viral Chart Solely on the Strength of Facebook Video
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Adidas continue to lead our weekly Viral Video Chart, which tracks online views of campaigns in the week ending each Sunday, as compiled by Visible Measures. This time sportswear brand takes the two top slots, a rare feat, with “Take It” repeating in No. 1 and “There Will Be Haters” coming back to the chart at No. 2 — both starring athletes who won’t be stopped.
But T-Mobile’s new “#DataStash” videos made No.4 in a more notable way: by gaining all their views from placements on Facebook, according to Visible Measures, which said that might be a first for the Viral Video Chart. Facebook in January reported a 75% increase in video posting from the previous year.
And some brands enjoyed residual effects from Valentine’s Day. Downy’s “Rip Your Clothes On” featured lovers who want to put clothes back on because the laundry products are so good, while Ford gained a sizable viewership with video of a prank sending unsuspecting guys on blind dates with a professional stunt driver.
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