Progressive Swaps Out Flo for the 'Box of Love' Bachelor
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Progressive Insurance introduces its eligible (and egotistical) bachelor, the anthropomorphized “box of love.” Starbucks continues its romantic rendezvous campaign, traveling to venues across the world. McDonald’s heads south to promote its coffee. And Cadillac taps Njeri Rionge, a Kenyan internet entrepreneur, for its profiles of “daring” endorsers.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
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