Feb
24
Adweek writes up Reebok, quotes us.
Posted in: Uncategorized
David Gianatasio at Adweek has written about Reebok’s new campaign created by Venables Bell & Partners in “Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging ‘tough fitness’ movement to boost sales“, showcasing the Be More Human commercial as it kicks off Reebok’s global repositioning.
Adland:
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